"Empowering SMEs - Your trusted investment partner."
We invest in SMEs to accelerate their transformation into resilient, future-ready businesses.
Creating an investment platform enabling SME growth
Red2Green: Company overview and strategic vision
R2G Invest aims to empower Small and Medium-sized Enterprises (SMEs) to achieve sustainable transitions and secure their future. Our mission is to facilitate the growth and success of Dutch SMEs by addressing the critical challenge of business succession through strategic acquisitions and operational excellence.
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Founded in late 2022 by Animesh Ranjan, Kevin Dijkers, and Raymon van den Ende, Red2Green (R2G) aims to establish an investment platform focused on the SME market. In its first year, Red2Green has completed two transactions, laying a solid financial foundation for the company.​
R2G Invest specializes in acquiring majority shares in SMEs, providing the necessary resources and expertise to ensure a smooth business transition for founders and enable sustainable growth. We are committed to preserving the legacy of the businesses we invest in while driving innovation and efficiency by offering its portfolio companies centralized services when needed, including financial, legal, tax, IT, and HR support.
Enabling transformation before it's too late
Small and medium-sized enterprises (SMEs): The backbone of the Dutch economy
Not business as usual
R2G Invest introduces a new investment category in The Netherlands. Together with impact investors we fund and support entrepreneurial business leaders to acquire and bring about the sustainable transition of Dutch small and medium-sized enterprises to meet the Industry 4.0 objectives.
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Business succession and sustainable growth are critical challenges for many SMEs. At R2G Invest, we provide a reliable solution by acquiring majority shares and ensuring a seamless transition for the existing founders or management team. Our process includes:​
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Transition Planning: Developing comprehensive transition plans to ensure business continuity and stability.
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Management Support: Providing ongoing support and guidance to management teams during and after the transition.
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Legacy Preservation: Respecting and preserving the legacy and values of the founders and businesses we invest in.
Drive the transition of SMEs towards a path of sustainable growth.
Why R2G Invest?
Our business model provides a better alignment of interest with investors and entrepreneurs.
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R2G Invest provides majority control over investment and generates superior financial returns for investors in comparison with traditional investment models. The concept allows us to work closely with high-performing business leaders to realize entrepreneurial dreams while making a significant positive impact on our society.
Opportunity to tap into a new asset class in an unexplored market segment
R2G Invest is not a fund and does not engage in the work area of traditional venture capital and private equity funds. The market segment for our investment model is largely untapped. Our investment model provides a unique way to diversify portfolio holdings of private equity and, depending on the ticket sizes of the portfolio in question, allows for a greater number of investments given the smaller ticket sizes.
Investment Philosophy
Our philosophy is to make a measurable impact on the environmental, societal and financial aspects of an investment.
Environmental
Carbon emission is one of the most important negative environmental impacts to be solved. It is a key element of our investment philosophy, but not the only one.
Societal
Evaluation based on societal impact ranges from circularity leading to lower waste to ensuring long-term impact on for example human capital engagement in a process.
Financial
To successfully undergo a transition towards zero-emission and circularity a solid financial basis is as important as in any business.
At R2G Invest, we understand the unique challenges that SMEs face, particularly regarding SME's sustainable growth. Our approach includes:
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Strategic Acquisitions: We identify SMEs with strong potential and acquire majority shares to facilitate their transition and growth.
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Sustainable Practices: Integrating environmental, social, and governance (ESG) principles into our business model to ensure long-term sustainability.
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Operational Excellence: Enhancing business operations through best practices, innovation, and efficiency improvements.
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Long-Term Partnerships: Building lasting relationships with business owners, management teams, and stakeholders to achieve shared goals.
Our Team
Raymon, Kevin and Animesh launched R2G Invest as a response to the ambitious sustainability goals and the challenges this poses to the SME sector. As a team we have worked together for more than a decade in the renewable energy industry. Slowing down and stopping climate change has always been an important motivation for us. Today’s challenges need a different approach. More sustainable, more inclusive. We understand that we cannot change the world on our own, but together we can achieve a lot more than one could ever imagine. So, we are positive, ambitious, and eager to punch above our weight to make meaningful progress toward a carbon-neutral and circular economy by targeting the SME sector which needs our maximum attention in these challenging times.
